Project Rally Monte Carlo 2016 (Monaco, Cote D´Azur)
Task Creation of the Multimedia Communication
Brand MINI & the MINI Club Munich
In cooperation with network partners consultant-net & c-e-c I teamed up to join the 5 day Rallye along the coastline of the Cote D´Azur with the goal of watching the traditional and world famous Formula 1 race in Monaco. Our drive was to create a unique brand experience throughout the journey and to record the emotions of the amazing journey of the 25 participants in video & audio.
On location we brought the brand to live and translated the CI into action. Afterwards we generated a movie, that communicates without words. The emotions had to be triggered by the video created with sound & motion.