Project  Claquette – Viral Video

Brand  Leica

Task  Music Concept for Video Spot

Moritz Grabosch - Project Leica

The video was already cut, when network partners & international photographers Patrice Brylla & Joachim Baldauf asked to create a musical concept for the viral spot, that was showing the technical possibilities of a new generation of cameras.

To amplify the classy look of the video, I decided to write a modern, expressive piano piece. World famous model Eva Padberg and DJ & producer Niklas Workt (Dapayk & Padberg) remixed the piece to complement the last half of the video. The creative cooperation made it an artful viral commercial, that showes the impressive approach of the traditional firm, that combines simplicity with modern technology.

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